The IT landscape is ever changing. Companies are virtualizing more applications, having to innovate faster, and managing complexity and the underlying infrastructure across traditional and innovative applications. As they are migrating (or developing net-new) business-critical applications on public and/or private clouds, they continue to maintain much of their legacy physical infrastructure. All the while, these applications are supporting more and more critical business processes, which have potentially disastrous implications if halted.
Organizations find it difficult to keep recovery plans up-to-date within this rapidly changing and hybrid IT landscape. This leaves them with the challenge of requiring an integrated recovery and availability management solution that spans multiple platforms, compromises their business continuance plans, and challenges the organization to recover in-line with business objectives. Organizational and technical barriers remain, and numerous industry studies show that the industry's performance on classic DR metrics hasn't really improved.
Moving infrastructure resources outside a traditional brick-and-mortar environment and into the cloud can provide excellent economies of scale.