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Bill Sinn

Senior Marketing Manager, Global Opportunity Generation at Sungard Availability Services

Greater Philadelphia Area, United States

About Me

My passion is all around B2B and B2C marketing. From driving critical market analysis and segmentation to strategizing key marketing approaches to executing innovative lead generation campaigns, I have worked in close collaboration with many cross-functional teams (sales, product, alliances) to implement winning marketing strategies and tactical imlementations. Add in my extensive insurance and healthcare industry expertise, and you have an experienced, creative and energetic thought-leader dedicated to driving success across the organization. 

My expertise includes strategic planning, digital marketing, partner marketing and development, competitive intelligence, target marketing and demand generation campaigns, customer and marketing analytics, sales collateral, field marketing and sales support, and value proposition and positioning.

"Care more than others think wise. Risk more than others think safe. Dream more than others think practical. Expect more than others think possible." 

Claude Bissell, Author and Educator

Bill Sinn's Passles

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Legacy Systems: Wanted Dead or Alive?

Legacy Systems: Wanted Dead or Alive?

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Some of the Best IT Lessons Can Come from Nursery Rhymes.

“Jack be nimble. Jack be quick. Jack jump over the candlestick.”

I grew up with nursery rhymes. These quick, fun stories, often...

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unknownx500

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Legacy Systems: Wanted Dead or Alive?

“Old Marley was as dead as a doornail.”

That oft-quoted expression, taken from Charles Dicken’s “A Christmas Carol,” has been referenced...

Read More…
unknownx500

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